The COVID-19 pandemic, by restricting movement and forcing the closure of cultural heritage sites/institutions, has strongly affected the entire cultural sector, which is now struggling to try to recover. The fruition of culture has come to a turning point: it requires the design and implementation of innovative practices, new forms of promotion, communication, access and transmission of knowledge. This change of perspective involves also the definition of a new vision, related the environmental issue: cultural institutions must increasingly act as a bridge connecting Nature, Culture and the Environment.
With respect to these challenges, a new, correct and mature use of digital tools is essential. A precondition for this to concretely happen is to promote a multidisciplinary VET education, which includes the natural, human and digital sciences, necessary to train and forge renewed professional figures able to help address the challenges of the cultural sector.